Many Bloomington residents love having a go-to neighborhood coffee shop they can hit up before work, after class or on a Saturday morning for brunch. People have a desire to support local businesses (especially coffee shops). People are tired of “cookie cutter” coffee shops, they want to spend their money somewhere that feels personal, authentic, and handled with care. Inkwell’s products are all based in Bloomington, so we decided to pit them as a completely local coffee shop for Hoosiers by Hoosiers. This radio Ad touches on the home grown archetype that Inkwell portrays to your audience.

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